Multichannel Marketing: It’s All About That Mix

Want great sales? It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of channel used.

Here are some data every marketer ought to know:

  • 58% of online shoppers browse print catalogs for ideas (Kurt Salmon Consulting)
  • 25% of marketers say direct mail or print ads are the channels most likely to be combined with email (Ascend2)
  • 61% of marketers are boosting investment in lead-nurturing mailers in 2015 (Regalix)
  • 44% of marketers cite multichannel as an essential skill for marketers (Econsultancy)
  • 45% of marketers are increasing mobile spending this year (Target Marketing)
  • 7.6% Response rate for print + email campaigns
  • 6.0% Response rate for print-only campaigns (InfoTrends)
  • +$1.2 billion Increase in spending on U.S. direct mail marketing in 2015 (Winterberry Group)
  • 46% of consumers use mobile exclusively when researching online (Telemetrics)
  • 56% of consumers who read the postcards that come in the mail (Direct Marketing Association)

Integrating Multichannel: Percent of marketers integrating multiple channels into their campaigns in 2014

  • 38% — Three channels
  • 29% — Four channels (Experian Marketing Services)

Prioritizing Multichannel: Percent of chief marketing officers who prioritize the multichannel experience

  • 71% — high-growth companies
  • 41% — low-growth companies (Percolate)

There are lots of channels out there. Use the right combinations and make them work for you!

Publish Date: 
Tuesday, December 22, 2015 - 16:30